GNC was re-launching a product into the marketplace with a new look and a new name - Calcimate Plus®. McMahon & Cardillo developed a media campaign that reached a total readership of 43,062,448 in newspapers and magazines. Articles appeared in 15 of GNC's top 50 markets. Web site visits doubled, and more than 1,000 requests for coupons were
submitted online from individuals in all 50 states
and several countries.

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