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Strategic Communications Planning
Eat'n Park Hospitality Group
St. Barnabas Health System
SAE Foundation

St. Barnabas Health System
Marketing communications

St. Barnabas Health System, Pennsylvania’s
largest health care concern of its kind, sought to revamp its existing approach for a broad range of communications initiatives, including radio
and TV advertising, event management,
fundraising, and marketing videos used to
promote their retirement living community
and nursing home, and to recruit and orient
staff. More than four years, 15 commercials,
one capital campaign, a dozen videos,
and three gala dinners later, McMahon & Cardillo
has helped SBHS to sharpen their strategic
marketing focus and brought home several
awards, all at the same time.





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