Media Relations
Writing
University of Notre Dame
Asbury Heights
Carnegie Museums of Pittsburgh
Eat’n Park Hospitality Group
Special Events
Strategic Communications Planning
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Marketing materials
 A
comprehensive, long-term care community with more than 90 years
of experience serving the older adults of the Pittsburgh region,
Asbury Heights wanted to establish a cohesive identity for all
the marketing materials used for each of
their four service lines: independent living,
assisted living, nursing and rehabilitation, and Alzheimer’s care.
By using a conversational
writing style and a warm, colorful design for all
of the pieces, McMahon & Cardillo established
creative consistency that has now been carried
over to Asbury’s print
advertising campaign,
fundraising solicitation, and award-winning
annual reports.
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